Wednesday 29 June 2016
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Stupid Magazine: A Print Publication about Pop Music

We’re on a mission to create the ultimate reading experience for today’s unabashed pop fan. Get involved!

I’m starting a music magazine.

STUPID is a print publication about the music we love, and the ways we’re experiencing it.

STUPID started out as a working title, borne from the pure frustration of trying to define the shape this thing was going to take. As in, “the stupid magazine project that’s stopping me sleeping.”

STUPIDis a new magazine for readers down to embrace their love of pop in all its ridiculous glory. Preparations for Issue 001 (our prototype) are well underway, but to carry it over the finish line we need your help.

Pop music is important. No art form is more widely enjoyed by the human race than music, and there’s no form of music more widely enjoyed than pop. Like it or not, you still can’t deny that it’s unmistakably there. It’s the soundtrack to all of our lives.

Our mission is to create the ultimate reading experience for today’s unabashed pop fan. How? By gathering contributions from a diverse, world-class team of writers who are just as obsessed with music as we are and publishing their words in a beautiful, tactile, keep-it-forever print magazine. And by having a really excellent puzzle page.

Some of the goals for STUPID are:

  • To publish insightful, thought-provoking content written by a diverse pool of world-class writers who are experts in their field.
  • To build a culture grounded in treating contributors and collaborators with respect. That means open lines of communication, a willingness to admit mistakes and learn from them and fair payment for all contributors.
  • To take a flexible approach to business model, and share the lessons learned along the way to help others in the print publication space.
  • To have a really excellent puzzle page.
    We’re all about transparency and sharing what we’re learning along the way. Stupid Magazine 001 will only be available in print, but we’ll be blogging frequently about everything from print costs to publishing tools. We’re staying flexible about business model, bringing you a behind-the-scenes look at what it takes to grow an independent music media company.


    About Project Creator:

    Holly Knowlman

    Stupid Magazine’s Founder and Editor. Holly is a writer, producer and award-winning communications strategist. She’s worked with music festivals, art galleries and tech startups, but if she could choose to be anything at all, she’d pick being the editor of an offbeat, pseudo-academic music magazine that uses pop as a lens for exploring the human condition.

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    Link to the Project:

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