Tuesday 29 November 2016
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Low-rise, Hip-happy Tights

Hipstik is revolutionizing the hosiery experience with the only TRUE low-rise, hip-happy tights. No control top means all day comfort.

Hipstik Is All About Comfort

When was the last time you were happy wearing hosiery? The typical experience is control top, over-the-belly, high-waisted, tormented squeezing. Not to mention the rolling down and sagging. They say tights make the outfit, but they sure don’t make your day.

We’re changing that with the only TRUE low-rise, hip-happy tights!

Hipstik Revolutionizes Sizing 

We started with the standard U.S. apparel size chart (as most do) but didn’t end there (as most do). Size 8 for her isn’t the same size 8 for all hers! The wrong size is not only uncomfortable, it’s not fair! Hipstik sizing is based on a woman’s height and shape, especially her hips and tummy, and not the number on a tag. Start with our chart to help you find the most perfectly fitted hosiery you’ve ever owned. Backers will receive a Backer Questionnaire where you’ll be guided to select your size.

About Hipstik Legwear

It all started with a pair of scissors. No, seriously! One day after work, while changing into PJs, my husband and co-founder, Jason, was baffled by the scissor cut down the front of my pantyhose. He said, “What happened there?” I said, “THEY’RE SO UNCOMFORTABLE, so I cut them in the bathroom at the office!” We had a good laugh and that pair ended up in the trash. And then I began the hunt for a comfortable pair. After years of trying on dozens of styles and brands, I had given up. The largest size was too small – the awkard tug and pull to keep them up. The waist always too high – why is control top the only style available! What if I don’t want a control top at 10 a.m. on a Tuesday!

I knew there had to be better. That’s when I had the “light-bulb” moment. With our backgrounds in product development and marketing, we knew we could make this happen. I could bring women the tights they actually want to wear. Then, the real work started. Asking friends about their own experiences wearing hosiery. Finding a manufacturing partner. Samples. Conversations. Samples. Testing. It became a crusade for comfort in a product category that has never been comfortable. And here we are – Hipstiks are everything women have ever wanted in a pair. I have found my happy. And I truly believe Hipstik tights are so comfortable, they will make your day happier, too.
About Project Creator:

Laura McGuire

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I’ve worked with entrepreneurs to launch their brands into retail, so I know what it takes. Passion. I’m a go-getting, tell-it-like-it-is kind of girl. Comfortable hosiery just didn’t exist like this until now. My favorite seasons are fall and winter. I love a waist pleat skirt or a shift dress with booties. I also love lunch and dinner where control tops are not welcome.

I have a talented, supportive husband helping me launch Hipstik. We have two pre-teen daughters who’ve enthusiastically shared the idea of Hipstik with their teachers and friends. I have two sisters who’ve contributed (already) in big ways. I’m excited for women everywhere to feel how comfortable pantyhose can be. Thank you!
Link to the Project

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