Tuesday 20 December 2016
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Werkabee: Experience & Entrepreneurship, perfected

Instant career connections for students, graduates, entrepreneurs & career-changers.

Werkabee is the first global work experience and entrepreneurship matchmaking platform. With no individual vacancies involved, the platform removes all recruitment formality from connecting career opportunity-seekers with like-minded opportunity-providers in any location. The aim is for them to easily have a conversation about moving an opportunity or collaboration forward, which is really how it should be at this level.

Powered by a matching system (Nectarmatch), Werkabee works off user profile data to deliver users an instant, ranked shortlist of their most compatible business or professional matches. It then allows them to manage their shortlist and contact their favourites directly via the platforms in-built instant messaging or live video chat.

The platform will be available on Android/iOS/Windows smartphone, but also tablet, laptop and PC to cater effectively for business workplace users who might still prefer not to do their hiring from a mobile device.

There’s far more opportunity out there for students, graduates and entrepreneurs- even career-changers- in more industries and types of organisations than many realise, says Adam. Were trying to give them a better tool to access them so they can develop stronger careers in the longer term.

But as Jonny is quick to point out, Werkabee is not a ‘LinkedIn Junior’ by any stretch. Werkabee is a far cry from traditional (translate: boring) job search apps, and much more suitable for millennials than anything on the market,” he says. “It’s a matchmaker, short-lister and networking platform all rolled into one, but instead of more serious professional networking Werkabee has a fun, on-line dating feel.

Our easy profile-builder encourages students and graduates to show the things about themselves that really matter to the organisations of the small business market in particular, continues Adam. It prompts students to think about their personal qualities such as potential, attitude, motivations and values alongside their brand and digital footprint, rather than focusing so much on skills, experience and qualifications. They can describe what type of workplace they prefer to work in and even what type of people they’d like to work with, making sure they get the right experience with the right people in the right organisation.

Whats even more notable is that Werkabee promises to match and shortlist users either nearby or in any global destination- sure to be a big draw for students who fancy themselves as global citizens looking to build an international portfolio of experience and for businesses looking for an injection of international talent. Great add-ons include personality-testing, practice interview recording and even the chance for them to have some fun experiencing different virtual work environments via simulated gaming.

Its certainly an intriguing concept, and with a nice personal touch, flexibility across all types of experience, and potential to appeal strongly to both passive and active opportunity-seekers, Werkabee could become a real game-changer in early talent recruitment.

Werkabee is a better and faster way for parties to connect and discuss mutual benefit, says Adam. Its about conversations, not applications…potential, not credentials. Were not enhancing the candidate application or job posting experience, we’re removing it.”

Werkabee levels the playing field for all types of student and graduate opportunity-seekers, adds Jonny. We want to ensure everyone has access to the organisations, individuals and opportunities they deserve, worldwide.”


  • Current recruit/talent acquisition tech aimed at millennial students and graduates ignores their real employability needs
  • Also failing to understand unique hiring needs of small business market
  • Heavy market saturation in UK & US from swipe-job matching products offering highly-similar services to each other (e.g. Tinder-for-Jobs apps) but not gaining real traction
  • Work experience and entrepreneurship more crucial and popular than ever for millennials
  • Werkabee the first recruit tech product to focus exclusively on matchmaking for work experience & entrepreneurship
  • Better/faster/cheaper way to connect students, graduates, entrepreneurs and career-changers with the global business community
  • Instant matching and shortlisting entirely removes recruitment formality from career networking
  • Personal attributes key over skills/achievement
  • Offers gamification at early career level
  • Effectively facilitates global student mobility

About Project Creators:

Adam Dimitroff

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Adam created the concept for Werkabee in London, UK in early 2015. He combines comprehensive knowledge of the global recruitment and talent acquisition technology landscape with extensive experience in private and

tertiary education, career development, employability support and international partnership development. Director at Castledare Ltd, Adam is based in London after re-locating from Australia in 2008.

Jonny Lott

Jonny has an impressive portfolio of professional graphic design, working with a variety of careers education, academic and external stakeholders. A specialist in creative communications, Jonny developed the Werkabee concept into a full set of sleek designs in his own unique style. Jonny is currently based in London, UK.

Link to the Project:

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